Welcome to Must Read, where we single out the best stories from around the automotive universe and beyond. Today we have reports from Forbes, Slate, and The Truth About Cars.
Stop taking jobs, Google.
Gary Anderberg, an advanced reader of my just-released book, "The New Killer Apps," recently sent me a gracious but stern email admonishing me for failing to address the dramatic loss of professional driving jobs that could come with Google's driverless cars. (With his permission, I've shared that email as the first comment to this article.)
The Welfare Queen — Slate
Ronald Reagan loved to tell stories. When he ran for president in 1976, many of Reagan's anecdotes converged on a single point: The welfare state is broken, and I'm the man to fix it. On the trail, the Republican candidate told a tale about a fancy public housing complex with a gym and a swimming pool. There was also someone in California, he'd explain incredulously, who supported herself with food stamps while learning the art of witchcraft. And in stump speech after stump speech, Reagan regaled his supporters with the story of an Illinois woman whose feats of deception were too amazing to be believed.
It's Time to Rethink Truck Advertising — The Truth About Cars
Good take from our friends at TTAC. Like a rock.
An imposing, expensive log home dominates a clearing, reclaimed from the rugged pine-infested wilderness that surrounds it. Smoke rises from the chimney, overlaying the picturesque mountain peak in the background. In front of the home, a man leans over the open engine bay of his obviously new truck. The chrome gleams, despite the trail mud artistically bespattered on the sides. As the camera zooms in, he looks up from the engine bay and smiles. His tousled hair, unshaven stubble, and harmonious blend of over-25-under-40 facial features comport well alongside his worn cowboy boots, perfectly soiled jeans and carefully rumpled flannel shirt. He wipes his hands with a rag, looks back at the house for just a moment, and then turns to the camera.