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How do you build a non-minivan minivan? That was the project given to Calty Design Research, Toyota's California design studio and the company's California-based Advanced Product Strategy group. While minivan customers are a loyal lot, strategists found, new buyers are few and the average owner is 51 (the new 31, if you believe the New York Times). Tasked with developing a vehicle with three rows of seats that appeals to a younger audience, the teams came up with the F3R, which debuted in Detroit this week. Touted as a genre-busting hauler with a distinctive shape, a lounge-like interior with track-mounted flat-panel video screens, and a hybrid-drive powertrain, the F3R could hearken a new, upmarket family cruiser from Toyota to rival the Mercedes R-Class. Nonetheless, Toyota officials say the first one to call it a minivan gets a punch in the mouth.

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This image was lost some time after publication.
This image was lost some time after publication.
This image was lost some time after publication.
This image was lost some time after publication.
This image was lost some time after publication.
This image was lost some time after publication.

Related:
The Toyota F3R Concept, Dugan! [internal]