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Chrysler rolled out the Compass this past Monday in Detroit to a media-savvy crowd who couldn't hide their puzzlement. What did the wagon up on stage have to do with the Jeep brand? (The non-sequitur appearance of actress Angie Harmon — who can Law our Order anytime — distracted some from the puzzle, at least temporarily.) We'd seen the Compass in Frankfurt as a concept, read about its imminent arrival with disbelief and saw the spy shots — and yet none of it prepared us for the weird, silver car with the warped Liberty nose, front-wheel drive and a fully independent suspension, which wore its Jeep badging like a third-grader in sergeant's stripes. We get the accounting case: finding new markets, expanding to unserved buyers, attacking new segments, etc. But will the stated independent-minded, college-educated, recently married women in their 20s to early 40s dig it? (Likely more than their Wrangler-driving husbands (or partners) will.) Or will the Jeep-unjeep become the Yoko Ono of the Jeep brand.

This image was lost some time after publication.
This image was lost some time after publication.
This image was lost some time after publication, but you can still view it here.
This image was lost some time after publication, but you can still view it here.

Related:
Spy Photos: More on the 2007 Jeep Compass [internal]