After trying to replicate human skin to make car interiors feel more natural, Nissan continues by creating the scent of a zero emissions future. That's right, with the Leaf.
For that, they hired Master Perfumer and Aroma Academy Scientist (Yes, that is an actual job, apparently) Dr. George Dodd, who knows more about sniffing than most human beings. He is also someone who we would possibly grab a pint with:
Born downwind of the Guinness brewery in Dublin, his sense of smell was brought to life at an early age before going on to study the science behind the sense and becoming a world-renowned expert.
Anyway, George's mission was to come up with the 'scent of the future'...
...one to be doused onto a LEAF shaped car air freshener and given to select electric car fans, Nissan LEAF customers and Nissan employees in Europe as a Christmas gift to thank them for playing their part in a zero-emissions future.
In case you're curious, he used...
...essences taken from cut green grass, myrtle oil, natural orange and the ineffable "light as air" molecule. The scent evokes clean, fresh and organic landscapes in the minds of its sniffers, designed to encourage nostalgic feelings.
I'll leave you with another scent:
More info in the press release.