The rock 'n' roll legend, breather of fire, God of Thunder, wielder of the axe-shaped bass formerly known as Chaim Witz has teamed up with the IRL in one of those unique marketing alliances that somebody thought was a good idea. We're slightly frightened of his new song, "I Am Indy," which apparently through "its growling affirmations and foot-stomping, 'We Will Rock You/We Are the Champions' sensibility...forges a resonant link between the drivers and the IndyCar Series fans." No word on whether access to Danica Patrick's panties was part of the deal for Simmons.