"A new pricing paradigm!" "Even more value!" Today at the NAIAS, GM, in the wake of figuring out that deeply discounted vehicle pricing has demolished their credibility among buyers, has decided to better service their customers by dropping sticker prices on every Chevy, Buick and GMC, as well as most Pontiacs. According to one Mark LaNeve, "Starting right now, we are going to communicate a clear, simple message. In more segments, with more brands, GM has a great product at a great price, and in many cases, we have the best product at the best price." Dude, Mark. The Z06 doesn't count as "many cases," but you get a half a gold star for trying.
The Truth About the GM Death Watch: Pricing for Dollars [Internal]