The 300 of SUVs! The 300 of SUVs! The 300 of SUVs!

Talk about trying to make a halo out of a crown. The Chrysler Aspen drops this morning and the press release is awash in phrases like, "Chrysler's first SUV," "premium panache," "unique and distinctive design," "jewel-like headlamps," "Chrysler brand's image of beauty and elegance." What it should read is, "Please, please, please conveniently forget the 1970s Dodge Aspen just be thankful we didn't continue with our habit of badging intended Plymouths as Chryslers and call the thing the Volar ."

2006 Detroit Auto Show: 2007 Chrysler Aspen [MPH]

Related:
Bellbottoms and Vroom-Schticks: The Chicago Auto Show in History [Internal]