Pimpin' Ain't Easy: West Coast Customs Bows Out of MTV Gig

West Coast Customs, the crew known for pimp-slapping dilapidated heaps with all matter of gewgaws, devices and other various and sundry gadgets has said goodbye to MTV. The Viacom unit says that they'll be working with another custom shop for the show's next season, and WCC owner Ryan Friedlinghause is shopping around for a new TV deal, saying, "I'd rather we be known for what we really do - I really don't put coffee machines into cars." This is totally gonna be like the Kiss solo records. We can feel it.

'Pimp' punked [WTOP]

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Newsflash: Someone at the NY Times Accidentally Tivo d Pimp My Ride [Internal]