As AdAge reports, Ford signed a deal with cable provider Cablevision to launch a video-on-demand entertainment and marketing campaign later in December. The campaign will promote its Ford Division in the metropolitan New York area using a range of creative including branded entertainment, 30-second spots, reviews provided by Edmunds and video clips of cars' features. Conveniently, the Jalopnik NY metro desk gets that service, so we'll be able to blog it as soon as it runs. Try not to get too excited.
Ford to Launch VOD Campaign, Gather Ad-Viewing Data [Marketing Vox]
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