Cultural Memory of a Dead Brand: Oldsmobile

MPH Editor Eddie Alterman invokes the ghost of GM's murdered Oldsmobile brand by referencing his pub as "Not your father's car magazine." In a GM Fastlane podcast. That, our friends, is intentionally or unintentionally an example of what our neighbors to the south would refer to as cojones. Or it's just an example of how unmemorable GM's advertising has become. That said, maybe when the need arises to euthanize more brands in a year or five, nobody will notice. In the meantime, if you were looking for the lyrics to Small Wonder's theme song, you can find them here.

Podcast: MPH Votes Corvette Z06 No. 1 Spin [GM Fastlane Blog]

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Motorama Dream Car Sold for 3 Million at Auction [Internal]