BMW Inside?: Intel, BMW Announce Technology, Marketing Partnership

BMW and Intel have announced a comprehensive, multiyear partnership that involves technology, marketing and F1 sponsorship components. As part of the deal, Intel will sponsor the new BMW Sauber F1 team, likely to be indicated by lots of shiny, new Intel logos slapped on the team's cars. While most of the technology part of the deal involves Intel developing IT systems for BMW's offices and dealer network, Intel will supply the F1 team with tech support, and the two companies will collaborate on an industry standard for integration of third-party devices, like phones and portable music players, into BMW's vehicles. What that means for iPod connectivity in BMWs in unclear, though we suspect an in-car docking station is now probably out of the question.

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Venturi Fetish Has Intel Inside [internal]