Ikea and Zipcar Get All Bostonian

While Philly may stand immortal as the East Coast's City of Brotherly Love, Beantown's vying hard for the City of Corporate Synergy title. Swedish furnishings despot Ikea and share-the-weath auto-leaser Zipcar have teamed up to give urban Boston dwellers a shot at the Rotera, the Ektorp and other oddly-named items for the home that sadly reside 20 miles outside of town. At six bucks an hour, the Ikean Zipcars are $2.50 off the regular rate. The only downside as TransportTrends points out is that at some point, what all Ikea-bingers really need is a truck.

Ikea really really wants you to visit them in Boston [TransportTrends]

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Collegiate Car-Sharing Action [Internal]