German automotive CEOs historically have the best names, and Porsche's Wendelin Wiedeking is right up there. Who else do you know besides Wendy Wilson with the alliterative W action going on? Okay, Woodrow WIlson, we give you that. Anyway, despite adverse shareholder reaction to his purchase of a big chunk o' VW, Wiedeking believes he's doing the right thing with the world's most profitable automaker, including introducing the Cayman at a higher price point than its convertible sibling, building a four-door, and going hybrid with its SUV. Is it Pi chian hubris, or will Wendelin once again prevail?