Consumers on GM's Total Value Promise, "WTF?"

Exactly. We also were wondering what GM means by its "Total Value Promise," a bit of marketing detritus likely left flaccid by an epic journey through a labyrinthine corporate approval path. According to GM execs, it's supposed to signify a holistic approach to selling GM cars that involves irresistible new vehicles sold without rebates owing to their supreme value for the dollar. Seeing as the premise is either subjective — depending on one's psychotropic drug intake — or outright false, the descriptor must be something meaningless and non legally binding. In that case, it's a near-perfect slogan. We don't know what everyone's bitching about.

Do you wonder what General Motors' "Total Value Promise" marketing strategy means? [AutoWeek]

Related:
Between the Lines: GM's LaNeve on Red Tag Sale [internal]