Ferrari Theme Park Planned for Abu Dhabi

The Ferrari(TM) marketing machine churns on ahead of the company's public offering set for who knows when (Buy, Mortimer! Buy!). The Fiat Group brand is adding a theme park in Arab emirate Abu Dhabi to its line of licensed products. The park, which will reportedly be open by 2008, will house a racetrack and museum as well as rides and other attractions (prancing horses?), including hotels, retail and big-ticket residences. Sorry, Mr. Disney, methinks you've now got the second happiest place on earth.

Ferrari Theme Park for Abu Dhabi [TCC Confidential]

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