Back when most people thought sea monsters lived out by the end of a flat earth, explorer Ferdinand Magellan defied accepted wisdom and sailed West to go East. It's exactly that topsy-turvy era that Mercury is mining to name a new seven-passenger crossover. The Mercury Magellan would be the first model unique to the ford brand since the last Cougar roamed off the assembly line a few years ago. Based on Mercury's marketing strategy to attract women to the brand, it's no secret why the company picked the dashing young explorer. Just wait until the chicks see Magellan's swimsuit portraits.
We Were Totally Right! Mercury s Becoming a Chick Brand! [internal]