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Woe to T.S. Eliot for our wrangling of his verse for our own purposes, but for Cadillac, October may be the cruelest month; poor sales mixing memory and desire, stirring. (Yikes. Sorry, T.S. Next time we'll keep our trousers rolled.) Double-digit declines for October are now casting the GM brand's sales gains for 2005 in doubt. Up nearly 8% through September, a 19.1% decline in October smashed its pumpkin. Caddy, the one bright spot in GM's US lineup, could still hit 5% growth for the year, but it relies on solid year-end sales for it to happen.

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