This image was lost some time after publication, but you can still view it here.

Maybe it was tired of all the "hairdresser's SUV" remarks, maybe it was good old competitiveness, but Toyota's new RAV4 looks to be a big improvement over the previous model, and will likely be a more potent challenger to the Honda CRV and the like. Of course, while we've gone on record as saying the previous generation (particularly in Limited trim) was more a more distinctive offering looks-wise, the '06 has more room, better storage space and is offered with a V6. The market will speak for itself. MSRPs after the jump.


Four-cylinder, 4x2: $20,300 (+$200 , 1.0 percent over 2005)
Four-cylinder, 4x4: $21,700 (+$200, 0.9 percent)
V6, 4x2: $22,335
V6, 4x4: $23,735

Four-cylinder, 4x2: $21,875
V6, 4x4: $25,190


Four-cylinder, 4x2: $22,555
Four-cylinder, 4x4: $23,955
V6, 4x2: $24,470
V6, 4x4: $25,870

Toyota Unveils 2006 RAV4 [internal]