Volkswagen to Promote Passat on Sony PSP

Volkswagen has its marketing laser sights trained on at handheld video device users' foreheads. The company is making TV spots promoting the launch of its Passat available for download and playback on Sony PSPs. Working with 30-something video site, 29HD Network, V-dub is after the coveted 25-35 demographic, a moving target for advertisers due to their broad use of alternative media. Sez the vidheads at 29HD, many PSP users are both in that demo and use the PSP primarily as a video playback device — as any pornographer worth his smoking jacket will tell you.

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