Lloyd Presents "Cocoon": Lincoln Aims for Younger Buyers

Lincoln is doubling its ad budget this year and launching a campaign directed at rejuvenating its brand image among the nation's young (ok, younger). Whether or not Lincoln can pull off such a stove-pipe-hat trick, especially when it doesn't have the models — other than its, er, trucks — to do so is beyond us. The campaign already ditched the Town Car in the ads in favor of the new Zephyr, its relative youth-oriented hopeful. Still, the company doesn't seem to have haven't picked a theme song yet (like Cadillac's "Rock and Roll"). We're thinking maybe something off of The Smiths' "Meat is Murder" could help do the impossible by causing total confusion. Couldn't hurt.

Lincoln aiming new brand advertising campaign at younger buyers [AutoWeek]

Related:
The Ghosts of Lincoln Town Car Future [internal]