Jaguar is launching a new ad campaign based on the theme "Gorgeous," which features women named Tetyana and Alexa and slogans like "Gorgeous doesn't care what others are doing." "Gorgeous gets in everywhere" and "Gorgeous left her what, at who's apartment?" (ok, the last one's ours, but doesn't it just scream S Type?) The campaign, helmed by Jag's new agency, Euro RSCG Fuel, will be rolled-out worldwide this month in North America and Europe, with TV, print and electronic media elements.
BMW Ditches Branded Entertainment [internal]