Despite Nissan having announced it would build 50,000 hybrid-drive Altimas per year, company head Carlos Ghosn said recently hybrid cars are a "terrible" business. Of course, he means it's a terrible business currently, considering hybrids comprise a scant 1% of vehicle sales. But Ghosn goes even further, dismissing assumed demand for hybrids as "anecdotal" and saying he isn't convinced diesels (or multifuel offerings) aren't a better fuel-savings answer. Not one to follow fashion, he, especially while turning hopelessly unprofitable car companies into profitable ones.
Go, Go, Ghosn!: Nissan Boosts Sales by One Million Annually [internal]