Flying in the face of the principle that it s best to increase market share rather than your brand portfolio, Mitsubishi is staking its future on a 51-gun assault on world markets, all built upon its new platform. First-up: the Concept Sportback, and man, does it look pissed. According to the official yada-yada, the aggressive design is a DNA exercise (ever see a chromosome pump iron?) that bridges Mitsi s sporting spirit to clever practical solutions like, um, its high roofline. Meanwhile, that Audi-esque front grill looks ready to swallow smaller hot hatches whole. Yum!
Mitsubishi Releases New Images of Sportback Concept [internal]