Chrysler's Chinese Jeep-building partner, Beijing Jeep — maker of several amphibious vehicles — has sold the marketing rights to a line of off-roaders the company recently showed at the Bejing motor show. The buyer, a company called Rodedawg International Industries, Inc. aims to distribute the amphibious 4x4 off-road vehicles, branded "Rodedawg" (we would have gone with "Surf and Turf") to a worldwide audience of sportsmen, farmers and, possibly accidential sailors. Once only used by the Chinese military, the Rodedawg, the company says, would be ideal for border patrol agents patroling Rio Grande river as well as civilian use, and will have a price point of around $50,000. A marketing blitz is planned, with demo models slated to appear in airports and shopping malls. And, we'd imagine, boat shows.
Beijing Jeep Shows New Amphibious 4x4 [internal]