According to one Honda executive, sales of the company's Ridgeline compact pickup have been slow due to its high price compared to competitors. Although it's technically a compact pickup (actually a rebodied Odyssey minivan), the price is $10,000 higher than its average competitor. It didn't take a genius to predict that US truck buyers would laugh at the Ridgeline's $30,000+ pricetag for its miniscule bed space and V6. Though some serious bargains could be forthcoming.
Honda Fights Declining Car Sales with Ridgeline Marketing Push [internal]