Honda Disappointed With Ridgeline Sales

According to one Honda executive, sales of the company's Ridgeline compact pickup have been slow due to its high price compared to competitors. Although it's technically a compact pickup (actually a rebodied Odyssey minivan), the price is $10,000 higher than its average competitor. It didn't take a genius to predict that US truck buyers would laugh at the Ridgeline's $30,000+ pricetag for its miniscule bed space and V6. Though some serious bargains could be forthcoming.


Early sales of Honda's Ridgeline truck disappoint; high prices pegged as main problem
[AutoWeek]

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Honda Fights Declining Car Sales with Ridgeline Marketing Push [internal]