The Dodge Charger's inclusion in rap videos and hip-hop promotions, as noted by The Detroit News, had been looming as obviously as a steamship sailing up a trout stream. But where Chrysler's 300C's allure was of the layin'-back-on-the-console, sippin' gin-and-juice category, the Charger is hard as the Cash Money Brothers amid a Lafayette Gardens turf war. We've been skeptical about this new urban-marketing tack, ever since 50 Cent virtually mirrored Snoop Dogg's request for a pre-release 300 with his own desire for a Charger, seemingly only voiced to the press. But hey, if it works, it works — this ain't no disco, it's business baby.
Hip-hop artists ramp up Charger [The Detroit News]