Despite the departure of top executives dominating among news stories about Malcolm Bricklin's Chinese-car venture recently, Bricklin couldn't have topped the latest PR coup he scored, a 3500-word cover profile in Inc this week, if he'd snatched a baby seal from under a hunter's boot. The issue is expected today, but since we're reporting from a chain bookstore in the suburbs that hasn't gotten its shipment yet, we'll just have to wait to read it. Will the business community have more confidence in Bricklin's venture than the automotive press? Or will they take an equally dismissive and condescending tone? We shall see.
Bricklin Unveils Visionary Ragtop in Shanghai [internal]