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    Dodge's New Caliber: It's All in the Genes

    Ever see a family photo in which every single person has nearly the same face, from infant son to great grandma? Each one with identical beady eyes and dopey expressions, like plastic masks cast from the same master copy, but for adjustments in gender and size? How creepy is that? That's what the concept of "brand DNA" has done for Dodge: given every car and truck they build the same dopey face. Take, for example, Dodge's new Neon replacement and crossover SUV, the Caliber. There's a fine line between "his father's eyes" and "Deliverance."

    The Dodge Caliber: Neon-replacement-based Mini-SUV [All Par]


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