Our non-scientific VW Polo Brand Awareness Poll found that 44% of Jalopnik readers (who voted) were not aware the Volkswagen Polo existed before the recent viral suicide-bomber ad was circulated online. That sounds like a pretty good return on VW's alleged $75,000 investment, that is, if it were planning to bring the car to the US. VW has neither admitted to being responsible for the ad, nor announced it would sell the Polo in the US market. Mere food for thought, that's all.
How Effective Was the VW Polo Suicide Bomber *Ad*? [internal]