Telleth yon Knights of Castle Bromwich the Vandals of Detroit are receeding! Jaguar officials say they will not resort to brand-debasing marketing tactics to save Jaguar from the hangman's noose — at least not any more. According to AutoWeek, the Ford luxury division won't follow other luxury carmakers into using sales incentives to sell cars. Rather, Jaguar pledges to build its way out of the hole, with a string of better, more desirable vehicles — one of which could be its Advanced Lightweight Coupe, shown recently in Detroit.

No quick fix for Jaguar's financial woes; recovery plan to be driven by new products [AutoWeek]

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Jaguar Advanced Coupe: All in the Ford Family [internal]

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