As our colleagues at Kotaku reported, Rivals is an "open world" racing game where you can play as either cops or illegal racers. I'm intrigued by this idea. I bought NFS The Run and hated the on-the-rails gameplay.
It's also worth noting that this latest trailer features the otherwise rare Veneno. This jibes with what I've heard from Lamborghini, which is that they're working with EA and that the new car will be featured in the Need For Speed movie.
While the car will appear in the mobile game Asphalt 8, this is the only console game we've seen thus far.
So, yeah, it might be my only chance to drive it, which means it's definitely your only chance.