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After the Detroit Auto Show closed yesterday, we stuck around and captured the first shots of the freshly unveiled 2010 Toyota Prius with the 2010 Honda Insight; also, a 2010 Ford Fusion Hybrid was there. More »
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The exhausting and inconsequential teaser series surrounding the 2010 Toyota Prius continues and now we get to see something that matters — the Hybrid Synergy Drive nestled snugly in its engine bay. More »
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There are really two kinds of press campaigns surrounding the 2010 Toyota Prius right now, the official ones with silly pictures of knobs and carpet and bolts and the like, then there's the other kind that leaks the whole car and major details, like this one today. In this set of low-resolution images we see the Prius in profile, the layout of the all-digital dash, the amount of cargo room we can expect, and that the new car will be getting headlight washers — certainly one of those hefty options absolutely necessary for a super efficient hybrid. More »
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Even mighty Toyota is feeling the pinch of the self-fulfilling prophecy that is the disintegration of the economy, with rumors surfacing production of the 2010 Toyota Prius in the Tupelo, Mississippi plant will be delayed. That'll keep all Prius production in Japan for the time being. Demand for the gas-thrifty hybrids has fallen as fuel prices have plummeted to sub-$2.00 levels, leaving dealers sitting on a healthy but still enviable 21 day supply. This could also be a reconsideration of strategy, since the dollar has strengthened and a collapse of any of the big three could be a deathblow to some shared domestic parts suppliers, leaving the Prius high and dry with an otherwise profitable assembly line. We'll keep our eyes out for movement back to Tupelo, but don't expect it to come anytime soon. More »
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Intrepid reader and impromptu spy photographer Brian sent us these images of a camo-covered 2010 Toyota Prius hamming it up with a 2009 Toyota Venza on California's 405 freeway outside of Long Beach. This tag team of dynamic excitement is pounding the pavement of the 90801 ahead of the Detroit Auto Show premier of the Prius. Keep in mind, we've already seen complete pictures of the new Prius, and ToMoCo has been pummeling us with coma-inducing teaser shots, so these are really just a study in purpose-free camouflage. More »
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Toyota continues to stick with its strategy of slowly releasing tiny teasers of the 2010 Toyota Prius through the good folks at PriusChat despite the fact that we've seen the full car. But whereas the previous teasers left us with questions, this latest photo answers a question Prius owners have had since the first model rolled off the assembly line: What the hell is up with the seats? Prius seats have until now lacked proper adjustments, something a technologically forward-leaning car like the Prius should be expected to have. We'll be sure to sit in them at the Detroit Auto Show in January and tell you what we think. More »
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